Friendly Competition – Helpful Cooperation in a Small Townish Community

Growing up, I can remember the old timers in business. . .how they worked together even when Mr. Jones and Mr. Johnson were selling the same type products right across the road from each other. Those were the times when you dare not pass Mrs. Rose without taking the time to greet and ask about her kids and grand-kids, and by the end of the conversation you’d been invited to her home to get a taste of her new pecan pie recipe.

Many towns have grown away from this type of small town mentality, yet a few seem to still have a bit of that local, small town flavor. . .

In January 2012, Lighting Valley, Inc opened its doors for the first time in Ventura at a very well know intersection (Valentine Road and Victoria Avenue). Simply mention the intersection to anybody around this fun little town (especially if you say right across from Salzer’s records on one side and the Shell Gas station on the other) and folks know exactly what you are talking about. It’s a nice feeling that puts me in the mind of growing up in the rural south where road names were from the family name of a farm located on that road.

Like many towns across the U.S., Ventura has grown up to  have its own small husle and bustle. Still, it has maintained some of that old fashioned, small town flavor and this can be a good thing for business. You see, on a regular basis, as a Sales and Marketing Rep for Lighting Valley, I greet customers who’ve been sent to us from other lighting supply stores which happen to not have on-hand what the customer needs at the time AND likewise, on a regular basis, Lighting Valley refers customers to neighboring stores for products we don’t carry or have on-hand at the time. Some of our neighbors include Lamps Plus, Diversity Lighting, Variety Lighting, CED Electric. . .and then there are the various irrigation supply stores and building supply companies that might carry some lighting product in their inventory. What I’ve witnessed is that together, we’re able and do put the customer first. Sure stores compete for customer loyalty but as a general rule, based on what I’ve seen, we don’t compete to the extent that the customer loses and this is exactly how it should be!

Here in Ventura, it is proven that friendly competition and helpful cooperation can co-exist! Thanks Buena Ventura, California for being such a neighborly place to do business.

And thank you for visiting my blog. Please don’t forget, for fixtures and bulbs on your next installation or repair project, if you are an end user, (homeowner, business owner) send your contractor to check out what we have to offer and if you are a contractor, please know, we are here to do what we can to help you get the job done and done well! Find us (Carlos, Josua and Freda) 5 days a week, Monday through Friday at . .

2439 South Victoria Avenue, Ventura, CA 93003 or contact us at 805-642-2700,

Or call me directly at 805-612-3181


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