We’re asking and listening in order to build the best business for you! . . .

ImagePlease take our survey to help us best understand what you’d like from us. This survey seeks to get feedback from all of our customers both wholesale and retail. Yes, we do sell to the general public as well as construction professionals.  Whether you are already our customer or not yet our customer, we want to hear from you. Please click on the link below to take our survey . . .It will take less than a couple minutes and we truly appreciate it!



LED Lighting Sale!

Know a Contractor? . . . Help them out on their present or next project by sharing this post!

Lighting Valley, Inc. is running a Springtime Special on a wide selection of high quality, LED bulbs. Yes, this is yet another of Lighting Valley’s nice buying incetives especially for Contractors who are in prime roles to be able to inform home and business owners about the huge potential savings to be realized by changing out old incandescent bulbs to energy efficient LED lighting.

The industry has made some excellent advancements in LED lighting providing a variety of lighting options in illumination, color temperatures and bulb styles to offer.

In the Lighting Valley showroom, customers find retro-fit LED units, 3 watters, 6 watters, bi-pins, wedge-bases and more . . .  Tell a Contractor to hurry on in and get in on the getting while shelves are full. . Selling at two locations:


Spring Blowout on the BQ5 Uplight! Call to find out how low the price! 805 642 2700

Lighting Valley store managers just received word to go froward with this great deal!

We have an overstock of BQ5s in the warehouse and have decided to substantially reduce the price of these little gems for a couple of good reasons!

1. We do this kind of thing from time to time as a “thank-you” incentive to our customers, 2. We’re making room for new product demands for Spring-Time projects.

The sale is on now!.. So don’t miss out! Sale prices are based on quantity. Contractors, bring your business card, contractors license or resale permit for wholesale pricing.

Come one, come all… whether your are a retail or a wholesale customer, these are nearly give-away prices!

Be among the first to get in on the deal… Call 805 642 2700 or email lightingvalley@gmail.com to hear how low we’ve dropped the price on the BQ5 in celebration of Spring!

Spring has sprung and we're doing deals!

BQL5 – die cast aluminum up-light … at the right price!

Top 4 Concerns Holding People Back from changing to LEDs . . .

MR16 3 watt LEDThe first quarter of the year is when we are winding down from the year prior and are in wind-up mode for the current year…..

This year (2013) in particular, the buzz is all about tax changes/increases and more on economic recovery for families and business. In the world of repair, remodel and building, January-February tends to be a time home-owners and business decision-makers take to prepare for building and improvements . . .  Many are waiting with baited breath ’till after tax filings before deciding to go ahead with certain expenditures.

Well… Lighting Valley, Inc. understands the times and the economic pressures many are experiencing. Every cent saved ads to the financial security people need to be feeling with so much unsettled economically….

What better way to save than on energy costs? These days, without conservation measures in place, what we pay out for lighting, heating, running appliances and equipment can be a major drain on our budgets.

This is exactly why we spend the time to promote our wide selection of LEDs that, in comparison, pull substantially less wattage for comparable illumination.

So, what’s holding people back from moving in the LED lighting direction for home and business?

  • lack of understanding about the products available
  • concerns about upfront costs; awaiting prices to reduce
  • awaiting technology improvements to ensure product consistency and quality
  • have decided they don’t like the appearance of the LED lighting

…. All of these are very reasonable concerns…. and each one quite answerable in the current day market. Let’s examine…

Lack of basic understanding about the products available: So many of our customers come in with very reasonable, basic questions such as…. “I already have recessed can lights throughout my home and use incandescent bulbs . . . Don’t I have to change out all the fixtures to convert to LED lighting?” Answer: Not always. There are a variety of retro-fit units on the market for just this kind of situation. Also, it is perfect alright to convert to more energy efficient LED lighting in phases. A home or business owners could even begin simply with changing out medium based screw in bulbs one table lamp at a time until all of those are taken care of.

Concerns about Up-front Costs: The bulbs are substantially higher in cost compared to an incandescent or fluorescent. Where’s the real savings? Well… the savings can be found in a few places…. The most obvious is that this type of lighting pulls much less wattage than say an incandescent or florescent. Compare 3 watts for a level of 25 watts in incandescent or with LED flood lights, 30 watts for a level of 200 halogen bulb watts or 50 watts for 350! Other ways to savings is in the reduced time and labor for changing out spent bulbs. Yet another is in the reduced heat (almost none from LEDs) compared to incandescents that converts at much as 65-70% of energy drawn to producing heat…. consider how this works against air conditioning!

State of Flux: Rumor has it that with LED technology being still in development, the promised long life expectancies, the quality of light, the consistency over time and from one bulb to another, the LED product is simply unreliable at this point in time and it’s better to wait to allow things to settle down a bit. Answer: As is the case with other market products, in LED lighting, quality, consistency, reliability and life span has all to do with the quality of construction and materials used. Martjin Dekker, CTO of Lemnis Lighting, a Dutch start-up manufacturer of LED bulbs, said failures tend to stem from a breakdown of components within the bulb other than the bulb’s LED (light emitting diode, which is a semiconductor). Those components convert homes’ alternating current to direct current, and knock voltage down from the 220-240 volts and 110 volts common around the world, to around 5-to-12 volts. They also include a heat sink. (Reference: SmartPlanet article> http://www.smartplanet.com/blog/intelligent-energy/when-good-lights-go-bad-led-breakdown/6204

Appearance: The LED is too harsh in appearance and I prefer more ambient, diffuse area lighting. Answer: We know exactly what our customers mean when they refer to the “harsh” appearance. Manufacturers listened and things have changed. By careful positioning of the LED materials, the use of light reflectors and diffusing textures on the outer globes, many are surprised at the improvements when the call is for soft, ambient lighting.

We invite you to stop in to any one of our three showrooms for a demonstration of some of the LED products from our wide, wide selection ranging from small, powerful bi-pin and single contact bulbs often used in landscape lighting  to retrofit unites for recessed lighting, bulbs for track lighting and our high-output flood lamps for warehouses, shops and outdoor safety and security.

Lighting Valley, Inc., Ventura 2439 South Victoria Avenue
Ventura, CA 93003 – 805 642 2700

Lighting and Bulb, Thousand Oaks 45 North Rancho Road
Thousand Oaks, CA 91362 – 805 370 1172

Lighting Valley, Inc., VanNuys 14061 Vanowen Street
VanNuys, CA 91405 – 818 786 8243

Lighting for the season. . .

Now that we are at the beginning of October, many are already preparing for entertaining family and friends throughout the holiday season. Sure many will install fun, temporary holiday string lights which do help make the season bright. However, consider the many creative possibilities for beautifying your living spaces indoor and outdoor with new track lighting, recessed can lights, under cabinet lights. . .The new LED tape has become quite popular in fact.

There so much homeowners and their contractor can do to create a new look and feel in a room or on a patio or to bring some magic to a garden or backyard. Use lighting and fixture styles and finishes to create the perfect setting for the holidays and beyond!

Lighting Valley, Inc located at 2439 South Victoria, Ventura, CA is open 7:30 a.m. to 5:00 p.m. displaying and demonstrating many, many options (including a nice selection of rope lights holiday style in various colors and sizes). Stop on in! 805-642-2700.

Ideas on Marketing Your Contracted Services

Time and time again, from the vantage point of being a wholesale lighting supplier to designers, builders, repair and maintenance professionals and others, we meet those who’ve placed internet marketing of their business on their “to-do” list yet, for one reason or another, have not gotten around to it.

This blog is just one of the ways Ligthting Valley, Ventura is spreading the word about what we have to offer which is a comprehensive range of wholesale lighting fixtures, bulbs and installation supplies. How about your business? Have you considered the internet for increasing visibility?

In addition to this blog site, you’ll find us on facebook with a facebook business page, registerd on major search engines’ local maps such as Google Places, listed on various business directories and our reps particfipating in Linkedin discussions on subjects of landscaping, building, lighting etc.. Of course, we also maintain a company website at  http://www.lighting-valley.com

Customers are finding us and responding to us via these places. However, it is important to know that growing a sizeable following does take time and consistency. When we are found, it is up to us to engage prospective customers and convert them over to  actually being our own loyal customer who’ll rave about us, recommend us to others and forward business leads our way.

This brief writing is to share some insights with those who’ve been contemplating taking their business to the ‘net but have yet to take the leap.

Here’s the thing. Internet marketing is the modern way to market services. Fewer and fewer people are searching for goods and services in hard-copy telephone books. Millions daily are on the ‘net searching, finding and recommending service and product providers. New directories where businesses can be registered for free are popping up onto the internet daily. More and more customers and businesses are joining social media platforms and finding ways to engage prospective customers to the point of building a solid fan-base on the ‘net.

Again, be prepared to exercise patience and to consistently put in the work (or have someone who will do it for you if you know you will not keep it up once started). Gaining trust and respect from internet presence as a thought leader and “go to” professional in your given field of expertise happens over continued contact with prospective customers. . .just as is the case with marketing outside the internet.

Like anything else, if you’re going to the ‘net with your business, the idea is to start somewhere. Find those platforms which seem most fitting for your type of service – where you are most likely to be speaking to your target audience or to be networking with those who might be positioned to recommend you and/or send referrals your way.

Through the use of key word searching, you’ll find many answers on the subject across the internet so you might want to start your own exploration to determine what tools are right for your needs. For example, check out this writer’s ideas for a few tips on getting started expanding your marketing to include various internet platforms and tools.  . .


. . .and please do share your findings. As I’ve stated in previous posts, this blog site is to be a place for Contractors, Electricians, Landscapers, Designers, Architcts to find information helpful on not only our products but establishing, operating and expalnding business.

Feel free to give us your feedback letting us know how we’re doing. AND, please don’t forget, when you’re in the area, please don’t forget to visit us at 2439 South Victoria Avenue, Ventura, CA 93003. Call 805-642-2700 and/or leave your comment in the comments section below.

Thanks for visiting our site. Hope to see you regularly!

Freda, Area Rep

Special End of Summer Sale for Electricians

Electricians, the end of summer is here and what better time to take advantage of sales as you wrap up a few projects and plan for the next.

With the idea of helping you, the Electrician, be well prepared for your next jobs as well as have all you’ll need complete your current projects, Lighting Valley has set aside a few key items for special pricing.

Come visit us at Lighting Valley, 2439 South Victoria Avenue, Ventura, CA for your special “Electrician Friendly” deals!  Items are . . .

Recessed cans and all the fixins’ you’ll need to get the job done right including. . .

IC Rated Cans with built in electronic transformer PLUS matching 45 degree trim AND a FREE MR 16 35 Watt Halogen!

New Construction Recessed Can PLUS matching 90 degree trim AND a FREE MR16 Halogen

Feel free to call or email at 805-642-2700 or lightingvalley@gmail.com