Lighting for the season. . .

Now that we are at the beginning of October, many are already preparing for entertaining family and friends throughout the holiday season. Sure many will install fun, temporary holiday string lights which do help make the season bright. However, consider the many creative possibilities for beautifying your living spaces indoor and outdoor with new track lighting, recessed can lights, under cabinet lights. . .The new LED tape has become quite popular in fact.

There so much homeowners and their contractor can do to create a new look and feel in a room or on a patio or to bring some magic to a garden or backyard. Use lighting and fixture styles and finishes to create the perfect setting for the holidays and beyond!

Lighting Valley, Inc located at 2439 South Victoria, Ventura, CA is open 7:30 a.m. to 5:00 p.m. displaying and demonstrating many, many options (including a nice selection of rope lights holiday style in various colors and sizes). Stop on in! 805-642-2700.


Ideas on Marketing Your Contracted Services

Time and time again, from the vantage point of being a wholesale lighting supplier to designers, builders, repair and maintenance professionals and others, we meet those who’ve placed internet marketing of their business on their “to-do” list yet, for one reason or another, have not gotten around to it.

This blog is just one of the ways Ligthting Valley, Ventura is spreading the word about what we have to offer which is a comprehensive range of wholesale lighting fixtures, bulbs and installation supplies. How about your business? Have you considered the internet for increasing visibility?

In addition to this blog site, you’ll find us on facebook with a facebook business page, registerd on major search engines’ local maps such as Google Places, listed on various business directories and our reps particfipating in Linkedin discussions on subjects of landscaping, building, lighting etc.. Of course, we also maintain a company website at

Customers are finding us and responding to us via these places. However, it is important to know that growing a sizeable following does take time and consistency. When we are found, it is up to us to engage prospective customers and convert them over to  actually being our own loyal customer who’ll rave about us, recommend us to others and forward business leads our way.

This brief writing is to share some insights with those who’ve been contemplating taking their business to the ‘net but have yet to take the leap.

Here’s the thing. Internet marketing is the modern way to market services. Fewer and fewer people are searching for goods and services in hard-copy telephone books. Millions daily are on the ‘net searching, finding and recommending service and product providers. New directories where businesses can be registered for free are popping up onto the internet daily. More and more customers and businesses are joining social media platforms and finding ways to engage prospective customers to the point of building a solid fan-base on the ‘net.

Again, be prepared to exercise patience and to consistently put in the work (or have someone who will do it for you if you know you will not keep it up once started). Gaining trust and respect from internet presence as a thought leader and “go to” professional in your given field of expertise happens over continued contact with prospective customers. . .just as is the case with marketing outside the internet.

Like anything else, if you’re going to the ‘net with your business, the idea is to start somewhere. Find those platforms which seem most fitting for your type of service – where you are most likely to be speaking to your target audience or to be networking with those who might be positioned to recommend you and/or send referrals your way.

Through the use of key word searching, you’ll find many answers on the subject across the internet so you might want to start your own exploration to determine what tools are right for your needs. For example, check out this writer’s ideas for a few tips on getting started expanding your marketing to include various internet platforms and tools.  . .

. . .and please do share your findings. As I’ve stated in previous posts, this blog site is to be a place for Contractors, Electricians, Landscapers, Designers, Architcts to find information helpful on not only our products but establishing, operating and expalnding business.

Feel free to give us your feedback letting us know how we’re doing. AND, please don’t forget, when you’re in the area, please don’t forget to visit us at 2439 South Victoria Avenue, Ventura, CA 93003. Call 805-642-2700 and/or leave your comment in the comments section below.

Thanks for visiting our site. Hope to see you regularly!

Freda, Area Rep

Marketing Tips for Contractors

Increasingly, I’m hearing from contractors about how they are having to re-work their traditionally held ideas about marketing. Some who’d previously been able to stay busy on referral business alone are now  having to proactively reach out into the market for business and be open to new ways to land new projects. Some, who’d never considered internet marketing and social media as possible tools for finding new customers are beginning to explore these options as well.

With so many options availble, where do you start? Following are a few links to pros who consult, mentor, teach and train small business owners on where to spend marketing time, energy and dollars. You might find some helpful information in some of their content.

Darren Slaughter was once a Contractor himself and so his marketing assistance is informed by hands-on, out in the field experience. Darren has been prolific in production of Youtube Videos offering some basic, simple tips for boosting business. I’. Check Darren’s ideas out starting here —–>>>

Next there is speaker, book writer and business developer, Tom Egelhoff. Check out this link where he discusses maketing ideas specific to the world of contractng  ——>>>>

Where budgeting is a concern, Matthew Moran’s ideas on low cost/no cost tools may be a help. While Matt is not exclusively specialized in the Contracting industry, his concepts seem quite transferable across industries>>>

I hope you find something of good use from the information presented by these three and please do share ideas you find here on our blog in comments.

Lighting Valley Ventura is committed to supporting the Contractor community. Please feel free to provide us with your input AND we welcome your visit to our showroom. Find us at. . .

2439 South Victoria Avenue, Ventura, CA 93003,, 805-642-2700 or contact Area Rep, Freda Ramey directly at 805-612-3181

Thanks for taking the time to read our materials and hope to see you soon!

Lighting Valley Case #004: Photocell for Decorative Outdoor Sconce

Customer’s Question: Customer is replacing a decorative outdoor sconce that is also used as a safety light to illuminate the walkway to a door. While some sconces to come with an installed photocell, the particular he’s chosen does not and he does not want to alter the style, the lines, the beautiful finish of the fixture by installing a photocell directly onto it. What are his options?

Lighting Valley Ventura’s Solution: Store Manager, Carlos, steps right up to the plate with the answer. . .Simply have your electrician install a photocell in a place hidden away from the fixture where there is exposure to sufficient light and attached to the fixture by the proper wiring. Problem solved!

Classic Transglobe Wall Sconce and Intermatic stem mount (with swivel) Photocell (designed for 120 Volt system)

Lighting Valley Ventura invites you to visit, look, learn and consider becoming our valued customer. We proudly work closely with  contractors (Builders, Electricians and Landscape Professionals) to ensure they have all needed to serve their valued customers. Find us at:
 2439 South Victoria Avenue, Ventura, CA 93003,, 805-642-2700

Conserving Energy: Have you calculated your power usage?

Are you aware? , , ,

Do you know what the sources of energy usage are in your home, office, boat or RV and which types of usage may be the biggest culprits in pulling energy from your power source(s) and dollars from your pocketbook?

If you’re looking for ways to conserve energy and save money, visit us at Lighting Valley Ventura for tips and referrals for performing your own assessment. Our expert consultants will inform you on proven effective measures for reducing the energy you’re using for lighting. You’ll find us Monday through Friday, 7:30 a.m. to 5:00 p.m. at . . .

Lighting Valley, Inc., 2439 South Victoria Avenue, Ventura, CA 93003 (corner of Valentine and Victoria) 805-642-2700,

Questions regarding this post, contact Area Rep, Freda Ramey directly at 805-612-3181

Why Should I Convert to LED Lighting?

LEDs Indoor and Outdoor

As builders and homeowners alike consider options for saving energy, time and money, there continue to be many questions in the marketplace about LED lighting as an alternative to other forms – compact fluorescent, incandescent, solar. . .

This brief writing from the inside front cover of Lighting Valley’s recent publication “LEDWORLD, Why go LED?” may clear up a few questions for you. .


  • LONG LIFE OF BULBS: The operational life of current LED lamps is 50,000 hours. This is 5 years of continuous operation, or 10 years of 50% operation. The long operational life of a LED lamp is a stark contrast to the average life of an incandescent bulb, which is approximately 2000 hours.
  • ADDRESSING INACCESSIBILITY PROBLEMS: If the lighting device needs to be installed in an inaccessible location, using LEDs would virtually eliminate the need for routine bulb replacement.
  • REDUCED COSTS: Price comparisons. . .With incandescent bulbs, the true cost of the bulb is the cost of replacement bulbs AND the labor expensed and time required to replace them. These factors are especially significant to costs where there are a large number of installed bulbs such as the case in office buildings and skycrapers. These issues can be virtually eliminated with the LED option.
  • REDUCED ENERGY CONSUMPTION: The key strength of LED lighting is reduction in power consumption. When designed properly, an LED circuite will approach 80% efficiency. This means 80% of the electrical energy is  concerted to light energy. The remaining 20% is lost as heat energy. Compare this to incandescent bnulbs that operate at about 20% effic iency (i.e. 80$% of the electrical energy is lost as heat). . .
  • TALKING IN REAL DOLLARS: In real money terms, if a 100 Watt incandescent bulb is used for 1 year, wiah an electrical cost of 10 cents per kilowatt hour, $88 will be spent on electricity costs. Of the $88 expense, $70 will have been used to h eat the room, not light the room. If an 80% efficient LED system had been used, the electricity cost would be3 $23 per year – a $65 cost savings per year on electricity AND when you consider that most incandescent bulbs blow out within 12 months, requiring replacement where LED bulbs can last for as much as a 10 years….LED lighting might be a good option for your home or office. . .

Learn more about LED lighting at Lighting Valley Ventura, 2439 South Victoria Avenue, Ventura, CA 93003, 805-642-2700, or call Area Rep, Freda Ramey directly at 805-612-3181 to arrange a demonstration. . .for on-line images and specifications, visit us at and search the following item codes. We highly encourage you to drop by to meet us at our Ventura location and ask for your very own copy of “LED WorldWhy go LED?. . .

  • LB0 111 – High power LED Retrofit. . .recessed lighting fully equipped to simply install in a regular socket. 13 watts equivalent to 75
  • MR16-3W.. . .3 watts equivalent to 20 for landscape fixtures and recessed cans (2 inch wide/2 inch height)
  • MR16-6W . . .6 watts equivalent to 35 for landscape fixtures and recessed cans (2 inch wide/2.5 inches in height)
  • MR11-3W. . .3 watts equivalent to 20 (1 inch wide/1.5 inch height)
    • note: one of the key distinctions between the above three is their physical size to accomodate a given fixture size (aside from the difference in wattage between the 3 and 6 watt bulbs.
  • PAR36-6W. . .6 watt equivalent to 20
  • PAR36-9W . .9 watts equivalent to 35
  • PAW36-12W . . .12 watts equivalent to 50
  • PAR20 . .9 watts equivalent to 40 to 45 watts
  • PAR30 . . .13 watts equivalent to 60 to 65
  • PAR38. . .18 watts equivalent to 65-75
  • PAR20 dimmable. . .7 to 40-45
  • PAR30 dimmable. . .11 to 60-65
  • PAR38 dimmable. . ..16 to 65-75
  • LED Driver . . .to smoothly run your new LED lighting system
  • LED outdoor Flexible Tape Light . . .for outdoor decor in a comfortable canopy covered seating area or under a patio counter
  • LED indoor Flexible Tape Light . . .for under cabinets, under bars or for you to be creative!

Again….for details on any of the above LED bulbs and more….come for a visit OR check out these items at! Preferably, you’ll do both!

Lighting Valley Case #003: Choosing the right uplight

Customer’s Question: One of our customers, an electrical contractor, working closely with his customer, a Ventura, California homeowner, to design and develop a comfortable backyard landscape comes to us for uplighting solutions for three tall trees. The scape, featuring lighted pathways, various textures of greenery and perfectly situated seating for full view and enjoyment is designed to be a backyard “dream space”.

The homeowner has chosen to make a trio of tall trees, including a Coral and Bamboos, the key focal points of her design. She’s carefully groomed these natural beauties and from them hangs high-end, handcrafted, designer replicas of Macaws making for a colorfully beautiful effect!

For the finishing touches, the homeowner wants to illuminate her trees with the right kind of uplight. She specifically wants plenty of soft toned light to extend vertically up enough to show the full beauty of the tree (including her special decor – the colorful birds).

Previously she’s installed a few lights (from a source other than Lighting Vally) much to her disappointment! The up-throw of these lights is too short and the lighting effect is too dim to achieve her desired effect. .

No worries. Lighting Valley comes to the rescue with the right fixture and bulb! . . .Here’s how. .

Lighting Valley’s Solution: We first take a look at a sweet little fixture we call the LV19 from one of our top landscape lighting lines known as “BQL” (Best Quality Lighting). BQL is constructed of heavy, die cast brass with a special finishing process making it durable against moist, salty ocean air such as that of this customer’s landscape location (Ventura County, California).

The matching bulb for the LV19 is our MR16 LED – a 3 watt LED with light equivalent to a 20 watt incandescent. This bulb emits a warm white light at 3000 kelvins on a 12 volt system and is carefully heat synced for highest efficacy and to further extend its already comparatively long lifetime of 50,000 hours (versus 1000 hours of an incandescent). This little gem emits virtually no heat!

Color and design-wise. . . The particular style chosen for this project is one of strait, clean lines and the color, a Verde green patina (these fixtures come in three finishes including antique spun bronze, silver and Verde green chose here to accent traditional garden landscape idea).

While the the LV19 and its matching bulb would have no problem doing the job at hand, the electrician suggests going with the next larger (longer) fixture (the LV20) in order to use our larger and brighter 6 watt MR16 LED….just to be certain his customer;s very tall trees get all the illumination desired. All the rest of the qualities of the 6 watt are the same as it’s smaller,  3 watt cousin including the fact that it is a huge energy saver and both come with a 5 year warranty! These lights are known for having consistently good quality, even light – a point I mention because one of the constant complaints we hear about other LED lines is that the lighting quality and brightness tend to be glaringly inconsistent when many lights are displayed together like would be in a ling of path lights.

One of the reasons Lighting Valley’s LED bulbs’ have come to be known for good quality and consistency is that our manufacturer is careful to select and use only the highest quality lead and, the bulbs are heat synced with the highest quality, metal alloys.

With the 6 watt and the choice of the longer fixture, the up throw will be even more extensive and the light even brighter (equivalent to that of a 35 watt incandescent).

The result of this installation is a nice, soft uplight extending nearly the full height of the tree. The fixture’s concave lens and angle cut at the light opening, shines light up AND gently sprays it outward as well without losing its concentrated linear vertical effect. Also, the lens and other parts of the fixture are designed to protect against deterioration from moisture getting into the circuitry and bulb and each fixture comes conveniently equipped with a ground stake.

Our result. . .three beautifully illuminated trees each with its own Macaw perfectly perched to create that touch of magic the homeowner had in mind! Problem solved! The homeowner and her electrician are happy! . . .So happy that the homeowner returns the following day to purchase more fixtures and bulbs to round out the rest of her landscape.

BQL offers a life-time warranty on its die cast brass items and is popular for high-end projects where quality is important. Because of a great arrangement with our manufacturer, we are able to offer these items wholesale and retail at knock-out prices!

Thing is. . .we never really have to sell or say a word to cause a purchase to happen once the customer holds and examines one of these in hand to feel the weight and examine the finish. . . .But don’t take our blog word for it. Come see for yourself. See images of these items below.

Find us at 2439 South Victoria Avenue, Ventura, CA 93003,, 805-624-2700.

BQL LV19      MR16 3 watt LED           BQL LV20         MR16 6 watt LED