Ideas on Marketing Your Contracted Services

Time and time again, from the vantage point of being a wholesale lighting supplier to designers, builders, repair and maintenance professionals and others, we meet those who’ve placed internet marketing of their business on their “to-do” list yet, for one reason or another, have not gotten around to it.

This blog is just one of the ways Ligthting Valley, Ventura is spreading the word about what we have to offer which is a comprehensive range of wholesale lighting fixtures, bulbs and installation supplies. How about your business? Have you considered the internet for increasing visibility?

In addition to this blog site, you’ll find us on facebook with a facebook business page, registerd on major search engines’ local maps such as Google Places, listed on various business directories and our reps particfipating in Linkedin discussions on subjects of landscaping, building, lighting etc.. Of course, we also maintain a company website at  http://www.lighting-valley.com

Customers are finding us and responding to us via these places. However, it is important to know that growing a sizeable following does take time and consistency. When we are found, it is up to us to engage prospective customers and convert them over to  actually being our own loyal customer who’ll rave about us, recommend us to others and forward business leads our way.

This brief writing is to share some insights with those who’ve been contemplating taking their business to the ‘net but have yet to take the leap.

Here’s the thing. Internet marketing is the modern way to market services. Fewer and fewer people are searching for goods and services in hard-copy telephone books. Millions daily are on the ‘net searching, finding and recommending service and product providers. New directories where businesses can be registered for free are popping up onto the internet daily. More and more customers and businesses are joining social media platforms and finding ways to engage prospective customers to the point of building a solid fan-base on the ‘net.

Again, be prepared to exercise patience and to consistently put in the work (or have someone who will do it for you if you know you will not keep it up once started). Gaining trust and respect from internet presence as a thought leader and “go to” professional in your given field of expertise happens over continued contact with prospective customers. . .just as is the case with marketing outside the internet.

Like anything else, if you’re going to the ‘net with your business, the idea is to start somewhere. Find those platforms which seem most fitting for your type of service – where you are most likely to be speaking to your target audience or to be networking with those who might be positioned to recommend you and/or send referrals your way.

Through the use of key word searching, you’ll find many answers on the subject across the internet so you might want to start your own exploration to determine what tools are right for your needs. For example, check out this writer’s ideas for a few tips on getting started expanding your marketing to include various internet platforms and tools.  . .

http://landscapemarketinginstitute.com/wp-content/uploads/8FreeMarketing.pdf

. . .and please do share your findings. As I’ve stated in previous posts, this blog site is to be a place for Contractors, Electricians, Landscapers, Designers, Architcts to find information helpful on not only our products but establishing, operating and expalnding business.

Feel free to give us your feedback letting us know how we’re doing. AND, please don’t forget, when you’re in the area, please don’t forget to visit us at 2439 South Victoria Avenue, Ventura, CA 93003. Call 805-642-2700 and/or leave your comment in the comments section below.

Thanks for visiting our site. Hope to see you regularly!

Freda, Area Rep

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Marketing Tips for Contractors

Increasingly, I’m hearing from contractors about how they are having to re-work their traditionally held ideas about marketing. Some who’d previously been able to stay busy on referral business alone are now  having to proactively reach out into the market for business and be open to new ways to land new projects. Some, who’d never considered internet marketing and social media as possible tools for finding new customers are beginning to explore these options as well.

With so many options availble, where do you start? Following are a few links to pros who consult, mentor, teach and train small business owners on where to spend marketing time, energy and dollars. You might find some helpful information in some of their content.

Darren Slaughter was once a Contractor himself and so his marketing assistance is informed by hands-on, out in the field experience. Darren has been prolific in production of Youtube Videos offering some basic, simple tips for boosting business. I’. Check Darren’s ideas out starting here —–>>> http://darrenslaughter.com/

Next there is speaker, book writer and business developer, Tom Egelhoff. Check out this link where he discusses maketing ideas specific to the world of contractng  ——>>>> http://www.smalltownmarketing.com/contractors_builders_remodelers.html

Where budgeting is a concern, Matthew Moran’s ideas on low cost/no cost tools may be a help. While Matt is not exclusively specialized in the Contracting industry, his concepts seem quite transferable across industries>>>http://www.kreativeknowledge.com/blog/

I hope you find something of good use from the information presented by these three and please do share ideas you find here on our blog in comments.

Lighting Valley Ventura is committed to supporting the Contractor community. Please feel free to provide us with your input AND we welcome your visit to our showroom. Find us at. . .

2439 South Victoria Avenue, Ventura, CA 93003, lightingvalley@gmail.com, 805-642-2700 or contact Area Rep, Freda Ramey directly at 805-612-3181

Thanks for taking the time to read our materials and hope to see you soon!