Time and time again, from the vantage point of being a wholesale lighting supplier to designers, builders, repair and maintenance professionals and others, we meet those who’ve placed internet marketing of their business on their “to-do” list yet, for one reason or another, have not gotten around to it.
This blog is just one of the ways Ligthting Valley, Ventura is spreading the word about what we have to offer which is a comprehensive range of wholesale lighting fixtures, bulbs and installation supplies. How about your business? Have you considered the internet for increasing visibility?
In addition to this blog site, you’ll find us on facebook with a facebook business page, registerd on major search engines’ local maps such as Google Places, listed on various business directories and our reps particfipating in Linkedin discussions on subjects of landscaping, building, lighting etc.. Of course, we also maintain a company website at http://www.lighting-valley.com
Customers are finding us and responding to us via these places. However, it is important to know that growing a sizeable following does take time and consistency. When we are found, it is up to us to engage prospective customers and convert them over to actually being our own loyal customer who’ll rave about us, recommend us to others and forward business leads our way.
This brief writing is to share some insights with those who’ve been contemplating taking their business to the ‘net but have yet to take the leap.
Here’s the thing. Internet marketing is the modern way to market services. Fewer and fewer people are searching for goods and services in hard-copy telephone books. Millions daily are on the ‘net searching, finding and recommending service and product providers. New directories where businesses can be registered for free are popping up onto the internet daily. More and more customers and businesses are joining social media platforms and finding ways to engage prospective customers to the point of building a solid fan-base on the ‘net.
Again, be prepared to exercise patience and to consistently put in the work (or have someone who will do it for you if you know you will not keep it up once started). Gaining trust and respect from internet presence as a thought leader and “go to” professional in your given field of expertise happens over continued contact with prospective customers. . .just as is the case with marketing outside the internet.
Like anything else, if you’re going to the ‘net with your business, the idea is to start somewhere. Find those platforms which seem most fitting for your type of service – where you are most likely to be speaking to your target audience or to be networking with those who might be positioned to recommend you and/or send referrals your way.
Through the use of key word searching, you’ll find many answers on the subject across the internet so you might want to start your own exploration to determine what tools are right for your needs. For example, check out this writer’s ideas for a few tips on getting started expanding your marketing to include various internet platforms and tools. . .
. . .and please do share your findings. As I’ve stated in previous posts, this blog site is to be a place for Contractors, Electricians, Landscapers, Designers, Architcts to find information helpful on not only our products but establishing, operating and expalnding business.
Feel free to give us your feedback letting us know how we’re doing. AND, please don’t forget, when you’re in the area, please don’t forget to visit us at 2439 South Victoria Avenue, Ventura, CA 93003. Call 805-642-2700 and/or leave your comment in the comments section below.
Thanks for visiting our site. Hope to see you regularly!
Freda, Area Rep